If your home has been sitting on the market longer than expected, you’re not alone. In a competitive real estate market like Toronto and the GTA, pricing your home correctly is one of the most important decisions you can make—and yet it’s also the most common reason a property fails to sell. Overpricing doesn’t just limit interest; it can end up costing you time, money, and negotiating power.Here’s what every seller needs to know about why pricing matters, why some homes stay on the market too long, and how the right real estate team helps you avoid these pitfalls.
👉 Or get in touch and let’s chat about your options.With the right strategy and the right team, you can move forward confidently.
The Hidden Cost of Overpricing Your Home
Many sellers believe they should “start high and negotiate down.” The truth? That strategy often backfires.When a home is priced above market value:- You lose early momentum. The first 7–14 days on the MLS are crucial. Buyers and agents know when something is overpriced—and they skip it.
- You limit exposure. Overpriced homes miss out on search filters buyers use daily.
- You risk a stale listing. The longer your home sits, the more buyers assume something is wrong.
- You may sell for less. Homes that require price reductions typically receive fewer showings and lower offers than homes priced correctly from day one.
Why Pricing Based on Accurate Comparables Matters
Your listing price should be based on recent, relevant, local data, not guesswork.A strong pricing strategy includes:- Reviewing comparable homes (size, condition, neighbourhood, finishes)
- Considering current market trends, supply levels, and buyer demand
- Understanding how upgrades, renovations, or deferred maintenance impact value
A Strong Marketing Strategy = Maximum Exposure
Even a perfectly priced home won’t sell without visibility.At The Lisbeth Herrera Team, we launch every listing with a complete marketing plan, including:- Professional photography & videography
- Social media marketing targeted to active buyers
- Email blasts to our database of qualified prospects
- Staging recommendations to show your home at its best
- MLS + multi-platform exposure for maximum reach
Work With the Right Team—Your Sale Depends on It
Selling a home is a major financial decision, and who you work with truly matters. The right real estate team guides you with honesty, strategy, and expertise so your home sells faster and at the best possible price.If your home has been sitting on the market—or you’re preparing to sell—our team is here to help.👉 Get your personalized home evaluation here👉 Or get in touch and let’s chat about your options.With the right strategy and the right team, you can move forward confidently.